total consumer market

total consumer market
1) эк. общий объем потребительского рынка (общий оборот (объем продаж) на потребительском рынке региона или страны)
2) марк. общий рынок товара*, совокупный рынок товара* (общее количество потребителей какого-л. товара на рынке)

to analyze consumer behaviour in the total consumer market including the public domain, industrial markets, reseller markets and government — анализировать поведение потребителей на совокупном рынке товара, включая конечных потребителей, промышленных потребителей, торговых посредников и правительство


Англо-русский экономический словарь.

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